Sabaa , Sania, Saptaningsih Sumarmi, Basma Al-Hariry, Ahmed Soliman, and Neama Elwakeel. “The Role of Gamification and Artificial Intelligence Stimuli in Driving Customer Engagement: A Study on Saudi Telecom Users’ Ability Readiness”. American Journal of Business Science Philosophy (AJBSP) 2, no. 1 (May 11, 2025): 73–85. Accessed October 30, 2025. https://americanosp.com/index.php/AJBSP/article/view/34.