SABAA , Sania; SUMARMI , Saptaningsih; AL-HARIRY, Basma; SOLIMAN, Ahmed; ELWAKEEL, Neama. The Role of Gamification and Artificial Intelligence Stimuli in Driving Customer Engagement: A Study on Saudi Telecom Users’ Ability Readiness. American Journal of Business Science Philosophy (AJBSP), [S. l.], v. 2, n. 1, p. 73–85, 2025. DOI: 10.70122/ajbsp.v2i1.28. Disponível em: https://americanosp.com/index.php/AJBSP/article/view/34.. Acesso em: 30 oct. 2025.